Contents

It has become increasingly difficult to get to the top of the major search engines in recent years as the likes of Google and Yahoo! have changed their criteria for how they rank websites. Many old techniques such as metatags and reciprocal links have lost their effectiveness. However, despite these changes, article submission remains one of the most effective ways to gain incoming links that will boost your website's popularity among the major search engines.

Article Marketing And Search Engine Optimization

Article Marketing And Search Engine OptimizationIt has become increasingly difficult to get to the top of the major search engines in recent years as the likes of Google and Yahoo! have changed their criteria for how they rank websites. Many old techniques such as metatags and reciprocal links have lost their effectiveness. However, despite these changes, article submission remains one of the most effective ways to gain incoming links that will boost your website's popularity among the major search engines.While there are many other aspects to search engine optimization (SEO), article submission can be a cheap and effective way to help you get that coveted spot on the first page of the search engine results for keywords relating to your business.First let's look at how article marketing works in relation to improving SEO. Basically, every time a link to your website is published on another website your popularity with the search engines increases. These are known as backlinks. In every marketing article you submit to an article directory you can include a resource box with information about you or your product, and a backlink to your website.So, even just by submitting to article directories you are already increasing the number of backlinks to your website. However, the real value from submitting these articles is that they can be picked up and published anywhere on the web. Every time an article is published you get another backlink to your website. If your articles are published enough times you could see your search engine page ranking rocket. Bear in mind though, that the effectiveness of your campaign will depend on where the articles appear. A backlink from a website that itself has a high search engine page ranking will carry more weight than a backlink from a site with a poor ranking.Keywords vs qualityCarefully choosing keywords is an essential part of article marketing for a number of reasons. First, you want your articles to be easily found in article directories. If they remain buried under similar articles they will never be published on other websites and your efforts will have been wasted.Also, you want your articles to get good results on the search engines themselves. If your articles find their way onto the front pages of the search engines you will increase exposure to your website or product, and increase your reputation as an article writer.However, there is more to successful article marketing than keywords. There has been an ongoing difference of opinion among SEO experts as to whether the quality of articles can be sacrificed for the sake of high keyword density within the text. While it is important to put keywords in the text to help with SEO, quality content is king when it comes to article marketing.The main aim of article marketing is to get your articles published on as many websites as possible. Quality content is at a premium on the internet so if you can provide good articles that people want to read you will be successful. If you stuff your articles with keywords websites will not publish them and readers will rarely read beyond the first paragraph. So, keep keywords to about two per every 100 words of text and do not let them disrupt the flow and the meaning of the article.Know your neighborThe most successful article marketers are the ones who gain a reputation as experts in their chosen field, so try to find your niche and work to your strengths. If you write authoratively and enthusiastically about a subject that you know about you are much more likely to attract readers.If, for example, you have a website that sells Mac software you could write about new releases and trends in this field. However, you could also boost your profile by becoming involved in the general online Mac community by posting on forums or even creating your own blog. These can provide extra opportunities for creating backlinks and driving traffic to your website, and as you become better known in your field you will find your articles will be more used more often and more widely.New Web 2.0 social bookmarking websites are also giving article marketers new opportunities for improving SEO and increasing traffic to their website. If you come up with an article you think could be very popular on the web you could publish it on your website and submit it to websites like Digg and Reddit. If it gains popularity on these sites it could go viral and bring thousands of hits to your site.Article marketing offers excellent opportunities to promote your product while improving the SEO of your website. Even if you do not have the time or the will to write articles yourself, you should look into having a freelance writer doing the job for you.

IT Marketing: Postcard Case Study

IT Marketing: Postcard Case Study

Sometimes you won't get the results you hoped for with your IT marketing. In this article you will learn about some common problems with postcards and how to avoid them. IT Marketing: The CaseI've sent out over 300 postcards offering general computer troubleshooting services, automated online data backup and wireless home networks. From a marketing standpoint, I purchased lists of area businesses broken down by revenue, credit rating, years in business and number of PCs. The wireless home networks went to homeowners that were over $500,000 in purchase price and the automated online data backup were to people that had a recent new business license. The general services list went out to accountants, lawyers, and small clinics The results so far have been very disappointing, as I have not received a single phone call or response. Are these the wrong lists? Are postcards the wrong media? Do you have any suggestions in this area that may enhance response?IT Marketing: Don't Expect Too MuchYou sent out over 300 postcards. 300 really isn't a lot-you need to do enough to be statistically valid, but you don't want to go nuts and spend your whole "IT marketing" budget in one place before you know whether it works or not. Don't think, however, that you're going to spend $180 at 60 cents a unit sending out 300 postcards and for your $180 investment you are going to hit a goldmine. You should not go retreating into the woods and pout for a year if you got no return on it. IT Marketing: What your Postcards Need to IncludeSo, are the lists wrong? Probably not. But it may be your copy. What are you offering? Do you have a compelling headline? Did you hit their points of pain, did you use a deadline, and did you use a compelling offer to get them to pick up the phone or send you an email or mail back the coupon? Are postcards the wrong media? Absolutely not. You know why? They do not have to open the envelope. It is a lot easier for them to make a decision. You don't have to fight with putting teasers on the envelope or anything like that to get them to open it.Copyright MMI-MMVI, Computer Consulting 101. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

Top 5 Reasons for Buying a Used Trade Show Booth

Top 5 Reasons for Buying a Used Trade Show Booth

You've done a couple of trade shows, rented a couple of spaces in exhibition halls, and admit it, you're hooked. You love the excitement of the crowds, of meeting your clients up close and in person. Hey, you don't even mind your aching feet! And you've been thinking that you'd like to do more trade shows and want a booth of your own. The trouble is you can't really afford to go all out yet and have a brand spanking new booth designed. Your bottom line is saying no, but your heart and intuition are saying yes.Buying a used trade show booth is the answer to your dilemma! Which is also the first reason for buying a used booth. Money! Yes, you can save quite a bit of money by purchasing a used one. Used trade show booths can be big bargains and can be found to fit most any budget, no matter how small.The second reason you should consider buying a "used trade show booth" is that the affordability factor means that the money you save can be put into other trade show event promotional items. Face it, people not only want free stuff from you at a trade show, they expect it. And the more money you can spend on your promo items, the better!A third reason for buying a used trade show booth is that if you plan to do a lot of trade shows, it only makes sense to own your own booth-for the same reason it makes more sense to buy a house than to rent an apartment. You make your investment in a used trade show booth and it's yours to keep forever-or sell to someone else when you're ready to upgrade to a brand new booth. The money you've saved in booth rentals will go a long way toward your purchase of the booth of your dreams.Fourth, buying a used trade show booth not only lowers your financial risks, it lowers your stress levels as well! Financially, you've invested only what you can spend, which has pleased your bottom line. And because you own your trade show booth, you can relax, knowing exactly what you have and not having the stress of worrying if the booth rental will be on time, up to snuff, etc. This means you have more time and energy to put into other important things-like packing great clothes to take with you to the trade show!Finally, the fifth reason you should consider buying a used trade show booth is that it allows you to learn the ups and downs of trade show events and work out all the bugs in your trade show exhibition program without having to make a major investment. This makes it possible to please yourself, your accountant and your customers, while learning if trade show events are truly profitable and worth the effort for your business.

Keeping All you Need in a Folder

Keeping All you Need in a Folder

Organization? That's my fetish. Messy room, disorganized files and chaotic atmosphere can very well trigger my temper and rage. I know it, they too, knew it. This is the reason why I am a fanatic when it comes to organizational items. Tables, drawers, baskets, containers, say it, I'm obsessed about them! Anything that organizes and makes things in order catches my attention. This is also the very reason why I am so much into folders. Yeah, folder is one of my obsessions. They keep my organization skills active and well. They save my day from getting spoiled. If you are also a neat-freak, you gotta? have this also!Folders are pretty useful in organizing files. I have them at home and in the office for practical solution to my organization needs. In fact, there are a bunch of folders revolving around my everyday chores. To give me a good office ambience, I line up my folders in my cabinet for easy filing. I always see to it that my files, documents, effects and other papers are well-kept, protected and easy to find. I also carry a few when I'm transacting business with other people. Sometimes I am amazed when, in my next transaction with them, they are also carrying a folder with them. They are very useful in segregating what files are of lesser importance than the rest, what files are needed at this point up to what files deserve to rest in the confines of a drawer.Recently, I tried customization. It is the thing that you must choose if you want to personalize your folders to have a unique, distinctive and personal look. When you have your folder made, you can choose from a wide array of folders and prints like presentation folders, file folders and the likes. They can be used as pocket folders, media kits, training materials, investor packets, conference handouts and more.Customization can pretty well cater to our individual needs, designs, preferences and use. All you have to do is communicate what kind of design, paper, color, size and printing process to be used and then at a given time, you can have your most wanted folders. You can also transact online. First, you have to search for a trusted online printing company and fill up the order forms according to your specifications and demands. Depending on your quantity and quality order, your folder order can be had at the stipulated time.

Is There Too Much "Noise" In Your Message?

I am all for advertising. Its a way of life, and it is needed. I know that without advertising, my local broadcast channels would not be free. I know the power of advertising. I have used advertising in various methods, and I place other peoples ads on my blogs, websites, and in my newsletters.However, there comes a time when its too much.I subscribe to two paid print newsletters every month. They are both put out by well-known marketers, both men I believe are at the genius level when it comes to marketing. I admire them, and I aspire to be like them, so I jumped at the chance to subscribe.In order to avoid publicly bad-mouthing anyone, Ill call them Marketer A and Marketer B.Marketer As came first a 16 page newsletter in a booklet format that was nicely formatted. I gobbled up the information in the newsletter, as well as in the CD that accompanied it.Marketer Bs came later the envelope was huge and I assumed that it was packed with information. While it did include some great content, the majority of it was information promoting his other products. It took me some time to weed through everything to find the newsletter, and when I finally did, I couldnt differentiate between the information and the advertisements! I put it away, thinking I would come back later to read it. Its still sitting there.This month, Marketer A sent his newsletter, and again I dove right into the information and walked away from it thinking hes a genius. Marketer Bs newsletter arrived the next day, again filled with advertisements.Im confused, and a confused mind says no. Im sure there must be some wonderful information within those 16 pages, but I cant get past all the ads. When the CD came, it was only a recording of a free teleclass promoting someone elses $1200 course!When I sign up for a free teleclass I expect sales and hype. Theres a reason that its free. I can get past it. But when I pay for it, Im not expecting to pay for another ad.Not only that, but because Im a valued subscriber I receive at least one fax a week asking me to join something else that costs $197 a month. Even as I wrote this article, I received an email mirroring what the fax said.This is just my personal opinion. However, I wonder how many others get distracted by all the noise in various newsletters. This man is greatly respected in the marketing community, and it bothers me that Im not able to digest the information.If the newsletter was free or low cost, I dont think I would mind as much. However, I pay $40 each month for this information, and right now it is a wasted $40. I have not been able to find anything in this newsletter to apply to my business.So here are a few guidelines for including ads in your publications:1. Have a good balance of ads and information. If your ads outweigh the information, people probably are not reading what you have to say. If you offer a paid subscription, your ads should be no more than 20% of your information. They are paying for your knowledge, not your ads.2. Place your ads where they are seen, but dont let them distract from your information. Dont hide the content that your readers are interested in.3. Make sure your ads compliment the information that you are conveying. If youre discussing how to build a website, then an ad about a domain name sale or web hosting would be acceptable; a Viagra ad, on the other hand, would not.The fact is ads are part of our society. For many of us, its how we keep our publications or services free. However, when the information gets lost in the ads, the message we are trying to convey gets lost, t. Our credibility has the potential to be diminished, and we may lose readers in the end. So what is the rule of thumb for using ads in a publication? Keep the noise low so you can hear your subscribers sing your praises!

The 3 Biggest Lies About Promotional Pens

Every time you turn around there's someone on your phone or doorstep, trying to sell you pens for you to use for promotional items. Every time they show up, you buy a few hundred or thousand, though more than likely you have a storage closet somewhere that's full of them.That's because you've bought into lie number one: Pens are a great way to easily promote your business. The truth is a pen is good for branding your business, but it does little to promote your business. Why? Because it doesn't do any real promoting! A pen with your logo, name, address and phone number just tells people who you are. It does nothing to make them want to use your company's product or service. Worse, it just lies around, waiting to be picked up and used-and mostly it will be used to make a grocery list, not to find your company's name and address!Lie number two is that pens are a great way to inexpensively market and promote your business. This isn't true, and that closet full of pens should be proof enough. Yes, you can get fairly cheap promotional pens, but you know what they really tell people about you? That you're cheap! People aren't stupid. They know a cheap item from a more expensive one. And even though they will take and even use your pen, they will not connect you to quality. If you want a pen to do that, and you do or why bother, you're going to have to buy more expensive pens that show you're a class act all the way. This kind of "promotional pen" costs a great deal of money, so you won't get away, um, cheaply. Quantity and/or quality will, either way, cost you money, so pens aren't really a cheap promotional item after all, are they?Now, for lie number three. Yes, it's the big one! Because everyone gives pens away as promotional items, you should too in order to compete. Remember being in high school where everyone dressed the same way? Look back at your yearbook and you'll see that everyone pretty much looks the same. Only a few brave souls who dared to be different stand out.Same thing with "promotional pens" . There are a gazillion of them out there. And they all pretty much look the same and say the same thing: logo, contact information and website URL. If you want your promotional item to wow your customers and potential customers, you won't do it with a pen, most likely, unless it is one killer, expensive pen that does everything a cell phone can do. The promotional arena is just saturated with promotional pens. So break away from the herd! If you feel you have to use a writing instrument as a promotional item, look into buying some cool mechanical pencils! They're easily available and are far more effective for promoting your business than promotional pens for two reasons: 1) Not everyone else is giving them away, so they're automatically different, and 2) (and this is a secret!) people want them. Why? They're great for kids to use in school or to do homework. And help one of today's busy, overly zealous parents out by giving them something little Jake or Jane can use, and I guarantee you'll be remembered-and better, called on for your product or service!

Summary

It has become increasingly difficult to get to the top of the major search engines in recent years as the likes of Google and Yahoo! have changed their criteria for how they rank websites. Many old techniques such as metatags and reciprocal links have lost their effectiveness. However, despite these changes, article submission remains one of the most effective ways to gain incoming links that will boost your website's popularity among the major search engines.